Born and raised in Connecticut, Yung Gecko is a Hip-Hop/Rap artist on the rise who believes that the trending app TikTok is the key to success in the music industry. As of January 2021, TikTok has gained over 1 billion users and was the most downloaded app of 2020. Yung Gecko sees this as a perfect opportunity to grow his fanbase, with TikTok’s user base constantly expanding.
Music is an important aspect of the platform, a combination of engaging content and a trending song can create a viral hit. Yung Gecko has seen many songs from artists explode on the app and even rise from the dead after having been released years before. Yung Gecko finds the TikTok algorithm fascinating, as any form of content can become popular from out of nowhere.
Yung Gecko also considers the high level of engagement with users who use TikTok extremely unique. In relation to other social media sites like Facebook, Twitter, and Instagram, TikTok has become an app in which people can scroll, like, and comment on content for hours on end, unable to put their phones down. Yung Gecko sees this TikTok “addiction” as a chance to inspire and put smiles on people’s faces with music and engaging videos.
In his own words: “They’ll be scrolling on TikTok anyway! If someone hears and enjoys my music during the process then I’ll be glad to have left a positive impression on them.”