Since the beginning of 2020, kids and young adults all over the world have been utterly obsessed with rising social media app TikTok. And since its creation, TikTok has spawned another, new and even more dynamic type of social media influencer. With various ways to create new and exciting content, influencers have been introduced to a new whole of content opportunities and brand partnerships.
But one budding tech entrepreneur saw even greater potential for the platform with the genesis of his influencer agency and platform, Shadowbox. A former securities broker, George Forman, recently developed and launched Shadowbox as a way to give aspiring influencers a launch pad for their careers. Giving opportunities to those who dream of becoming an influencer, Forman created Shadowbox to help connect young TikTok users to big brands.
Previous Shadowbox influencer partnerships have included brand endorsement deals with brands like American Eagle, Gap, and even high-end designer name brands like Roberto Cavalli and Saint Laurent. Shadowbox has also led the way in creating custom stickers, similar to gifs, for brands and personalities on the platform to help enhance brand recognition and familiarity. Through a subscription-based registration, Shadowbox users can choose the type of deals and content they want access to. With this business model in place, Forman has positioned Shadowbox to have the ability to turn anyone into an influencer overnight. And as the video-sharing social media platform industry is starting to see more and more competition, Shadowbox additionally offers assistance to their influencers in either transitioning from TikTok to Instagram’s new Reels platform or maintaining both Tik Tok and Instagram Reels.
But with recent headlines threatening the use of TikTok in the United States, Tik Tok stars, influencers, and users alike now fear their new favorite social media platform. In light of the news, Forman has taken the TikTok crisis into his own hands. While everyone else is scrambling to build the new Tiktok, Shadowbox engineers have had a head start to build a replacement as soon as India had called for a ban a month before news of the looming American shutdown. Partnering with Appz Depot to take on this project, Forman is currently working in the preliminary stages of design and development on the new app.
In fact, Shadowbox is only 60-70 days from beta testing a working demo of their new product. Promising better features and interactive capabilities between users, the Shadowbox app will focus on improving communication for its users. Despite this huge undertaking, Forman is hopeful for a launch in the next six to 12 months. And unlike TikTok, Forman has promised that his new social media platform will act as a leader in the social media community to promote social causes and awareness.
“With Covid and social injustices being the topic of so many conversations in 2020, it seems like there’s a void in the social media community when it comes to bridging the gap between social media and social causes that we’re really looking forward to filling,” Forman says.
With social awareness and causes at the top of their priority list, Shadowbox has additionally taken a different approach in reviewing opportunities with venture capitalist groups. As the platform has recently garnered attention from various venture capitalists, Forman hopes to find one that is in line with the brand’s values and causes.
As Shadowbox continues to groom and grow aspiring influencers into TikTok stars, they look forward to introducing their even greater version of their own TikTok app. For more information and to learn about how to become a Shadowbox influencer, visit their website at www.shadowboxdc.com.