Standing out in a crowd of lookalikes can be a difficult task. Now is the time to create your personal brand so that you can shine brightly in your industry.
The days of making a good first in-person impression are long gone. Today, your next employer has already formed a perception about you. How? Thanks to the world wide web that has brought us closer beyond our imagination. Today, every impression you make on the internet is recorded and used to evaluate you. Why not use this to your advantage? By developing a personal brand, you can allow your prospects to see you in a new light and form an appeal that will land you your next high-paying job.
Tick Tigers’ co-founder, Udit Ghosh says that individuals and businesses are not leveraging social media as they should and this is the reason their business is not growing. With the right efforts, one can utilize the powerful tool that is the internet and create a stellar personal brand online to attract potential clients.
Udit Ghosh adds that with his agency, he has helped over 100 individuals and businesses globally in fields like digital entrepreneurs and web3 projects to grow their personal brands and increase their authority and credibility. He has assisted his clients in getting them featured in some of the world’s largest publications. He has also helped them build authenticity and recognition online.
What Is Personal Branding?
According to Udit Ghosh, personal branding is not just showcasing your qualifications or your job titles on social networking sites. It is a conscious effort made for people in your niche to see what you are good at. It is a reflection of your education, skills, expertise, and experiences that shaped you into the person you are today. It should also allow others to see the person you are becoming with each step you take.
Since a personal brand is your digital footprint, it is more than just your interactions with others; it is also what you post on social media, what you like on these sites, the colors and elements you use in your posts, your website, how you answer emails, and so much more.
Top 3 Personal Branding Tips
After working with over 100 clients, Udit has suggested top three tips that anyone who wants to build a personal brand can follow –
1. Determine Who You Are & What You’d Like To Be Recognized For – Take some time to figure out who you are before you embark on your personal branding journey. Understand yourself and make a list of your strengths and weaknesses. This will benefit you in the long run.
When you’ve determined who you are, the next step is to figure out what you want to be known for. Personal branding reflects the person you are and serves as a blueprint for where you want to go.
2. Define Your Audience –. Since your personal brand is your story, you must identify who is likely to be intrigued by it. Spend some time figuring out who your target audience is. They may be clients looking for social media managers, so begin by creating content for social media platforms such as Instagram or Facebook.
The earlier you identify your target audience, the simpler it will be to create your narrative and decide which channels to utilize for branding.
3. Research Industry And Follow Expert – There’s no rulebook when it comes to personal branding. People attempt various methods before settling on one that works. You might want to look into experts who are at the top of their game to see what approach they take.
Evaluate their techniques and make the necessary modifications to establish your personal branding road map.
Final Thoughts
Udit Ghosh exclaims that even Ophray Winfrey went through several style altercations before finding her voice! A personal brand is for everyone. With clarity and creative thinking of who, what, why, and where; you can build a pool of opportunities for yourself and find success in this world. After all, isn’t it the goal?
The world is shifting completely towards the digital. It is time you take advantage of personal branding.