The type of conveniences that people enjoy today couldn’t have been imagined 50 years ago—shopping from the comfort of home, ordering food just through a few clicks, riding in self-driving cars, the emergence of soft robotics and so much more. Of course, it’s all due to computers and other technologies, but what’s it really about? For business, the end goal is to provide convenience to modern consumers.
Tech-savvy consumers, especially Millennials and Generation Z, dominate the world’s population. They have high expectations for technology and look for convenience wherever they go. Entire industries have been created to serve these needs. Established businesses are having to change rapidly or face being left behind by more innovative start-ups.
The changing trends and consumer demographics have pushed the self-storage industry to evolve and provide services that offer holistic and comprehensive solutions to the consumer. One self-storage company that is providing a complete storage solution driven by consumer demand is Storage West. The company has focused on using technology and modern thinking to provide convenience to their customers.
Storage West was founded in 1978 as A1 Storage, when personal storage was still a rarity. It has grown through the years by acquiring other storage businesses and by building its own facilities. Starting in Nevada, Storage West quickly moved to California, then Arizona, and eventually Texas. The growth wouldn’t have been possible without making use of the latest technologies. Recognizing the value of online commerce to tech-savvy customers, Storage West offers glass door service which includes the size needed and the ability to rent online
Convenience for Business Owners
Businesses and entrepreneurs have found that they need storage space as much or more as homeowners and apartment dwellers. An individual or small company can operate almost entirely as a remote service if they have a place to put their products. This has allowed the storage industry to carve out a new niche.
With that niche has come the need to offer special services. Storage West, for example, offers Business P.A.S.S. to assist its business customers. Likewise, a new work from home initiative recognizes the quarantine’s effect on the national workforce.
Stress-free Relocation for Home Movers
Relocating to a new home, especially in a new state, is a stressful process. Finding the right storage unit to securely store valuable items, especially for people downsizing from a big house to a small apartment, is daunting. Looking for boxes, managing the packaging, and then paying hundreds of dollars for a moving truck can drain a person’s energy and bank account.
Recognizing the need to address modern consumer expectations, Storage West offers move in trucks for free for seven hours during business hours. For millennials and other demanding consumers, this perk is often a deciding factor.
Storage West operates across Arizona, Nevada, Texas, and California with 59 locations. Moreover, it offers storage units of a variety of different sizes. These may be as small as a 5-by-5-foot space or large enough to handle the furniture from a four-bedroom house. Their Anaheim location has a 2,000+ square foot space for rent. With multiple locations in major cities such as Houston, San Diego, Las Vegas, Phoenix, and Los Angeles County, customers can find storage units close to their home.
From a few storage units to 59 locations in four major western states, Storage West has grown into a powerful force in the industry. Their efforts to court the most tech-savvy, modern consumers certainly seem to be paying off.