2020 has been a year of much uncertainty for many businesses, but for the HighKey brand, it has created new opportunities. In the months of quarantine, company co-founders and brothers Jordan and Luke Lintz have launched their latest venture, HighKey Real Estate. The plan is to scale this company to one of the most recognized real estate companies in Canada, or even the world, but for now, its focus is in their hometown of Winnipeg, Manitoba.
The duo is comfortable starting in their hometown because they’re familiar with the local market, and their investments will be secure. “We have steady rates of appreciation, we are minorly affected by market crashes, there are no natural disasters, and the real estate market is always very reasonable in Winnipeg,” Luke explains.
Since the beginning of 2020 and the pandemic, the real estate market in Winnipeg has been thriving. This has been highly surprising to several experts not just in the city, but all around the province and Canada. Despite the number of individuals quarantining and not going out, there’s been an uptick in the number of properties getting sold, with an over 30% increase since 2019.
Now’s the perfect time for newcomers to the industry to get involved and try their luck with buying and flipping a property; the risk is as low as it will ever be. This created great conditions for the brothers as they got ready to launch HighKey Real Estate, and since October of 2020, they’ve been scaling things with the help of local real estate connections.
BlackCard University, the legacy of real estate expert and investor Stefan Aarnio, is an elite real estate coaching company based in Winnipeg. As the late Stefan was one of their business partners and mentors, Jordan and Luke have some already-existing connections with the BlackCardU team that were extremely useful in their business.
Canadian real estate experts Damon Woodward and James Dmytriw have been a big part of executing ideas and bringing deals to life. They teamed up in October 2020 and bought over $5 million-worth of property in the city; a 28-unit apartment building on Jefferson Avenue for just over $2 million, and a 35-unit building on David Street. Over the next couple of years, the plan is to renovate each building, with a minimum of $1 million per property.
The main reason for starting HighKey Real Estate was to give high-quality investment opportunities to thousands of loyal clients worldwide. Countless people satisfied with the brand’s services have reached out to ask about investing, so HighKey decided to pursue that idea.
Jordan and Luke also aim to add more to their portfolio, eventually branching out of Winnipeg to pursue luxury developments and apartment buildings around Canada. Their company’s progress and updates can be found on their Instagram, @HighKeyRealEstate.