Promoting cannabis or cannabis related products requires a lot of hard work and creativity as it’s not socially accepted. Parker Beck, Head of Content at digital marketing agency Top Tree is breaking the barriers of promoting cannabis with his creative and innovative methods of marketing strategy.
Parker Beck originally had no interest in creating a Twitter account. He started reselling limited edition sneakers in 2010, but in 2011, Nike made a changes to how they would release sneakers online. Nike strictly released their limited pairs by a method called Twitter Links Only or TLO. This updated release method forced Parker to create his first Twitter account in order to be able to purchase these shoes. During his freshman year of college, a baseball teammate introduced him to the business side of Twitter and how he was making money from his largely followed accounts. Very soon after, Parker purchased his first account at 19k followers called Everyday Baseball. Through Everyday Baseball he promoted articles relating to baseball and other male niche trending topics, earning money through trading retweets with other largely followed accounts.
The digital world is constantly evolving and changing which is why in 2016 Parker made his move to also running Instagram accounts. This is when he brought Weed Vs Alcohol to life and started gaining a large following with his creative posts, gaining over 350k followers. The account aims to use memes to destigmatize the use of both medical and recreational marijuana by comparing it to the harmful effects of alcohol use.
In 2018, the Top Tree Instagram account was rapidly growing and on the other hand, the growth rate of Weed Vs Alcohol started to plateau. Parker directly contacted Layne Schmerin, the co-founder of Top Tree, by messaging him on Instagram. After a few conversations with Layne, Parker began working for Top Tree and started creating content for their clients. After a few months, he was hired full time as the Head of Content Creation at Top Tree in June of 2018.
Parkers 6+ years working in the social media/influencer marketing industry has given him a competitive edge when it comes to knowing how to properly market to any given audience.
Through the use of original engaging memes and Instagram swipe up stories, Parker is able to create attention grabbing content that doesn’t feel like just another ad. Using his knowledge of the content he and his friends interact with, he is able to create custom niche specific content for clients that will garner the attention and interest of its viewers. Parker and Layne, after dominating the cannabis industry, have now shifted their focus to the music industry. Parker’s proven methods are helping artists reach their maximum potential by promoting their songs and music videos to reach millions of views and downloads. Parker has worked with musical talents like Russ, Joyner Lucas, Missy Elliott, Maxo Kream, Chris Webby and many more big names. Parker is flying high with his work and is inspiring young people to work on their own and achieve the maximum of their potential.