Francesco Riviera (@francescoriviera_) has a passion for marketing that stems from his adoration of Steve Jobs and Tony Robbins. After observing these two men for years, Riviera decided he was going to follow in their footsteps and create businesses that could rival the likes of his own idols.
Riviera started his company Tesoro Communications when he was just 20 years old. Even though he was young, Riviera says that he always believed he had potential to become successful.
Riviera’s business quickly gained traction, as he began working with influencers and brands on social media marketing campaigns and product launches. His business reached new heights when he started making personalized GIFs. At first, Riviera made GIFs for his personal use, but people took notice of his work and started asking him to make GIFS for them. Before he knew it, Riviera was getting hundreds of DMs a day from people throughout Europe asking him to make them personalized GIFs.
Riviera became known as the GIF King, and his social media following exploded. He now boasts 60,000 followers on Instagram and is one of the biggest influencers in the digital marketing space in Italy. Riviera says that he enjoys the clout but wants to use it for good. He says he wants to help people change their lives for the better.
Riviera wants to teach young entrepreneurs the secrets of digital marketing. He launched his first course called Drop Evolution which aims to teach beginners the step by step process of building a dropshipping business. Riviera says that the concept of dropshipping is simple, but a thorough understanding of digital marketing is needed in order to sell products. He believes that digital marketing is much more sophisticated than traditional marketing, as it offers many different ways to advertise, run traffic, and create websites.
Riviera says that it’s important to focus on one business, rather than chasing the endless forms of making money online. He feels that many new entrepreneurs fail because their efforts are scattered across too many projects.
Riviera recognizes that it can be tough to make money online but thinks the opportunity is too great to pass it up. He feels fortunate to have the internet at his disposal, as it has opened up several new opportunities for business. In the past, people had to buy a physical storefront and pay for inventory to begin selling a product. Now, with dropshipping, anyone can create an online store and run cheap ads within a week. Riviera hopes his followers take advantage of the opportunity the internet provides and start a business while they have the time and energy. He works hard to make a worldwide impact.
To keep up with Riviera, follow him on Instagram.