When I first met Michael Dallas-Petersen, about a year ago, he had just quit his job as a salesman at Kal Tire in Mackenzie, northern British Columbia. Michael has over a decades experience in customer service, training, hiring and scaling in bricks and mortar. However, as time progressed Michael became dissatisfied with the limitations of this role and cast about for something bigger to sink his teeth into. Something challenging but also something that incorporated more of a lifestyle, that would enable him to spend more quality time with his wife and two young boys.
The journey along Michael’s entrepreneurial path was slow, with numerous failures and setbacks in the affiliate space. However what never stopped Michael was his personal drive and ambition coupled with his ability to learn, and master the science of paid traffic as well as building new systems and automated services. Through leveraging these skills intelligently Michael has become somebody that Almost Entrepreneur digital magazine labels as “one of the major social media agency experts today.”
It was only about 60 days ago that Michael’s agency, the Implant Patient Machine, scaled to 100k per month. This new agency provides an innovative digital solution, which in the words of the London Daily Post has revolutionised the marketing and delivery of dental services.
So I sat down with Michael and asked him how he got to this level and more importantly how he builds systems that deliver real results for his clients. “For the first 2-3 years” Michael explained, “I just rolled up my sleeves, dipped into my savings and just tested stuff to see what kind of things would work on popular easily accessible platforms like Facebook. For example, what AI tools – stuff like automated business systems and virtual assistants – can combine to provide real synergies and therefore results for clients.”
“The moment that changed it all for me was when I invested time and money in a program a while back to understand the basic concept and structure of the system.” Despite much needling Michael wouldn’t tell me which program. Simply saying in response, “I can’t give away all my secrets can I!” “But to give you an example – if you have a business problem or problem with under-performing personnel I can build a solution because I think very analytically like a data scientist/engineer. So once that light bulb moment goes off, I go down the rabbit hole, learn everything I can about existing apps like Zapier, Go High Level, Google spreadsheets, tracking and such and custom build an automated business system that will allow your business to thrive.”
Michael has also seemingly taken to heart self help and business guru Tony Robbins’ mantra that “There’s the business you’re in, and the business you’re becoming. If you’re constantly managing those two businesses, you won’t have to pivot. Because you’re always doing something to innovate.” So it is no surprise that not only does Michael develop and build automated business systems but he has also diversified into coaching, alongside his expert team, on how to use them and how to get the most out of them. So, in a short span of time Michael has become what Ibtimes refers to as a “serial entrepreneur.”
A lot of people who know Michael say his brand is wired differently. “The cool thing” Michael says in his coaching and his agency is that “I can provide unique solutions that no one else offers”. Examples include automated onboardings, automated proposal sendings and a seemingly never ending list of whizz big bang for your buck systems and apps. Whatever your business needs Michael has unique solutions for working around the mundane time consuming but important things so you can focus on what you want to do to grow your business, not what you have to do to maintain the status quo.
If you want to buy back your time the same way that Michael bought back his, please message him on Facebook https://www.facebook.com/myke.dp.