Tyler Kowalske is the founder of PSY Multimedia and the Chief Marketing Officer of Outpost. He specializes in applying non-traditional viral marketing methods to innovate the cannabis and hemp industry.
Utilizing social media campaigns, product marketing, and growth hacking, Tyler is experienced in creating innovative marketing strategies to promote content. In 2017, Tyler founded the company PSY Multimedia. He started consulting for big-name brands, boosting social media influencers across their platforms, and working with some of the largest artists in the hip hop industry. Yet as Tyler continued developing new proprietary strategies in the digital marketing space, he saw the opportunity to join the emerging CBD industry.
Tyler began consulting for some of the largest THC and CBD brands in the nation, taking on the challenge of making them reputable in the emerging industry. Utilizing social media marketing, Tyler helped these companies rebrand their CBD’s image from a niche medical marijuana product to a health and wellness supplement for all ages.
As Tyler gained more experience within this space, he co-founded Nectris Labs, a wholesale CBD processing company with an emphasis on quality products. Now rebranded as Outpost, the company strives to innovate the hemp industry through product design and brand development. The company has tripled in size since its launch and runs a full vertically integrated business that has been growing rapidly each month.
Tyler currently serves as the Chief Marketing officer at Outpost and continues to bring his non-traditional viral marketing methods to the cannabis and hemp industry. Outpost is constantly expanding, bringing on new clients, and continuously scaling their operation to handle the growth in the CBD industry as it becomes more popular.
You can find Tyler on Instagram at www.instagram.com/kowalsk.e