There are two types of musicians in the world, those who release music independently and those who release their tracks through a record label. A few decades ago, the primary goal for every artist was to get signed by a well-known and well-reputed record label. It was during this time that a musician who was signed by a record label was considered lucky and fortunate. Musicians preferred releasing through these platforms; rather than releasing their tracks independently, but then a technology boom occurred.
As the world moves forward at a fast pace, thanks to technology, there is a lot around people that are changing. From the use of robotics to the conceptualization of driverless cars, and from online shopping to heavy automation of the industry, the world is under continuous evolution. One trend that this technology boom has given rise to is ‘self-released’ artists.
It is a factor to ponder upon, what happened to the significance of record labels. Moreover, the rise of this trend has made people think if record labels are dying and if the era is close to its end? While technology does make things easy for people by giving them 100% control over creativity, profits, and ownership of music, the advantages of releasing through a record label cannot be ignored, especially at present.
LeftRight Music Group (LRMG) is a music and entertainment company that is proving to the world that the record labels are not dying. In a competitive market, record labels benefit an artist with the availability of resources and budget, vast network and connections, its reputation and influence, and strong marketing strategy.
Hans A Tondreau, the founder and CEO of LRMG, states, “Let’s be honest, we all know that things in the music world are changing. The competition is tough, the market is hot, and there are limited opportunities. As per my experience, releasing independently will not take an artist further than a limited-time ‘trend’ that will not escape the grounds of Twitter, Facebook, or YouTube.”
LRMG is a new company that was publicly launched on October 12, 2019, with “Merlin Zapravo,” its first artist. In this competitive market, this company provides a platform for struggling artists to make a name for themselves in the industry. Hans, a record producer, realizes how difficult it is for an artist to stand out from the densely populated market.
The goal of this company is to reduce the struggling period for all artists, with a focus primarily on artists from third-world countries. Marlin Zapravo is also a Spanish-Haitian who is an artist from Valencia, Spain. It is helping artists all across the world to make a name for themselves in the world of music.
LeftRight Music Group was founded on May 18, 2017, with its headquarters in Manhattan, New York, and in 2018 it acquired brands including LRMG X along with its subsidiaries such as Hiilands Music and Rapso Records. After the merger, the company was officially launched as an American music and entertainment company, offering Music Production, Music Distribution, and Artist services.
A Mission to Empower Struggling Artists
While there are hundreds of record labels such as RCA, Universal Musical Publishing Group, Sony Music Entertainment, Warner Music Group, and many more, there are a few who focus on empowering artists. All major records in the world are inclined towards signing artists who can add to their popularity, but it is LeftRight Music Group, also stylized as LeftRight Music, that wants to empower artists and work for their success.
The mission statement of the company stated, “to create a remote stand dome to help independent especially third world country artists break through the competitive surface of the music market with a 50%50 record deal worldwide.”
As of 2020, the company has only signed “Merlin Zapravo,” but it is because LRMG is comparatively new in this market. The at-present catalog of this company includes successful releases of 1 EP “Certified Baller.” It has also released eight singles including “Hold Me Down” in 2017, “I’ll be There” in 2018, “Dance With Me,” “Be Yourself,” “Din Din,” “Malandren,” released in 2019, and “The Deal,” and “Money” released in 2020. These have been released with a partnership with Jade Skye Music, Hat Label Publishing, and FIVONI. Moreover, the brands that LRMG is working with as present include LRMGx, THE BOXKC, and Berlin Motion.
LeftRight Music Group holds the potential to instill life back in the term, “music records,” by serving the true purpose, which is to help the genuinely talented artists succeed in the industry, regardless of their background because real music does not discriminate!