About career path from the beginning
Irena Soprano is fashion designer, economist and an owner of several fashion brands and a large production for mass tailoring of textile products. Irena basically was born with love for fashion, when she was young, she was sewing clothes for her dolls, later on she changed her career path, but she always had that desire to create and make people beautiful.
So, in 2011 she founded «SOL Atelier», at first it was very tiny and basically her clients were her friends, but in ten years is has grown into a luxurious atelier with celebrity clients and grew from a boutique-atelier into a diversified branched business that includes three independent large companies. In 2017, based on «SOL Atelier», Irena opened an innovative workshop where she developed her own technology for applying crystals of various shapes and sizes to fabrics. This technology formed the basis of the unique Arabic – Russian brand «SOL Angelann», which focuses on clothes embellished with Swarovski crystals. Since Irena is a person for whom nothing is impossible, just in few year the brand deserved the love of Russian and Middle East celebrities. First presentation of crystal dresses took place in November 2017 at the Arab Fashion Week in Dubai, and in 2019 the brand presented a full range of crystal embellished clothes.
About brand philosophy
At the heart of «SOL Angelann» aesthetics lies the inner freedom of a modern successful woman who despite her strong character, sharp mind, purposefulness and self-sufficiency, allows herself the luxury of remaining feminine and emphasizing her beauty. SOL is translated as SUN from Latin – a woman is endowed with great strength and energy, the ability to give warmth and cheer up with her radiant charm. She is the source of life and the heart of the world. Irena is not only the owner and creator of «SOL Angelann» clothing brand, but she is also a designer in her own brand. The sparkling dresses, completely encrusted with crystals, became her trademark.
About star clients
The dresses became widely known in USA, Europe, UAE, Russia – Lady Gaga, Mariah Carey, Beyonce, Cardi B, Alicia Keys, Eva Longoria, Paris Hilton, Nicole Scherzinger, Coco Rocha, Sarah Sampaio, Lorde and other international celebrities are choosing «SOL Angelann» for the red-carpet appearances. Today SOL Angelann clothes are presented and can be bought in Moscow, Paris, London, Los Angeles, New York, Doha, Dubai, Abu Dhabi. For a very short period Irena grew her little dream to a huge luxury brand that is known worldwide. Irena now opened her school named «SOL FASHION SCHOOL», where she shares her path, her experience, she teaches how to never give up on dreams and start a business in the fashion industry. Her main goal always was to share, to give people emotions, smiles, sparkly eyes and trust in yourself and in your actions. As Irena says «anyone can become big when you desire it and work for it!»
Connect with her on Instagram – https://instagram.com/irena_soprano