Ian Bentley remains one of the biggest names in the automotive industry as a digital marketing expert. The online marketing expert graduated from the University of Florida and while others were pursuing their professional career in their respective fields, Ian’s curiosity helped him to discover the internet. This literally transformed his life as he began to design and develop websites. Ian quickly became the toast of several businesses across different industries as they look to leverage his skills to grow their brand.
“When I graduated from the University of Florida (circa 1997), I discovered this new thing called the internet. As a graphic designer, I was drawn to designing and developing websites. I quickly honed my skills and had high profile clients such as radio stations, national rock bands and record labels using my service,” said Ian. “Fast forward a few years, I connected with my then business partner on developing and marketing a consumer facing Cigar website. Shortly after that, we discovered there was an enormous opportunity to take the online marketing skills and create a lead generation company, in which we focused on the mammoth Automotive industry. Within months of launching our agency, we quickly scaled and within 7 years, we became the largest privately held lead gen agency in the USA.”
The internet has obviously changed the way people interact and businesses operate. The increased access to internet-enabled devices and the emergence of digital marketing strategies have made it a lot easier for businesses to reach their target audience. However, many businesses have not been able to leverage the immense features and benefits of online marketing to grow their brand. This is where the likes of Ian Bentley have been able to make a difference in a relatively short while.
Ian Bentley was able to build his personal as well as business brand, owning the largest privately held lead generation agency in the Automotive space before the company was eventually acquired for 8 figures. However, the acquisition of the lead generation company did not stop Ian Bentley from making an impact as he continued to interact with top executives in major automotive brands, including Ford and General Mototos.
Ian continues to carve a niche for himself in the digital marketing space by sharing his skills and expertise with others.