Zillionaire, A Creative Brainchild Of Two Teenagers.
Zillionaire is a start-up that is a brainchild of two young teenagers, Aaditya Fatehpuriya and Raghav Goyal. Creativity is at the core of their business model as Zillionaire focuses on a niche market which is Hip Hop jewellery market as well as it also offers you with the option of jewellery customisation. Zillionaire which is currently giving services online is doing phenomenal and seeing a good deal of growth. As of 2018, the global jewellery market was worth USD 278 Billion and is expected to grow with a CAGR of 16%. The industry is growing as new trends and niches are participating in the boom which shows that Zillionaire’s future is as bright as its jewellery.
The Motivating Factor.
As we talked to the founders of Zillionaire, they told us that they always wanted to start something of their own. On asking about the motivating factor behind the Zillionaire, they told us that they themselves like Hip-Hop and with the emergence of the Hip-Hop cultural influence in India, they wanted to be not only a part of it but to influence it and use their own creative genius to create something that is scalable and Zillionaire is doing that with great perfection. Zillionaire which started during the lockdown has already become a go to online store for those who want HipHop jewellery or like to get their jewellery customised. Zillionaire is the brand which has popularised the concept of Iced-out fashion in India.
Zillionaire And Influence Of Hip-Hop In The Jewellery Market.
There are reasons why people do what they do. Even when it comes to fashion, a major reason behind a person’s choice of clothes is determined by what are they exposed to. Indian subcontinent has been observing a huge deal of influence by the HipHop culture. Be it rapping, B-boying, Cycling, etc has made a huge impact thus leading to the change that we see in the fashion. Jewellery design market has been hugely influenced by it and that is why Zillionaire has golden opportunity to make some money and make things happen.
Zillionaire’s Future.
Zillionaire is growing at a great speed as well as it is making sure that customers end up getting satisfied by their products and services. As we talked more about it with them, they revealed to us that they are overwhelmed by the amazing response by the customers’ end and very soon, they are going to open a showroom in Jaipur, Rajasthan. Zillionaire is moving towards a great future and we wish all the best to its founders.