The global creative community has been on a roller coaster journey that appears to have no end in sight. In the last decade, DJing has been subjected to tremendous technology, music genre, and process transformations. There have been new DJing and partying styles which have strongly impacted dance and music culture. New generation artists have lead to the birth of new genres and music production techniques. One such example of this significant change is Indian-American artist – Aman Sran popularly known as DJ Ice, who has been able to successfully embrace these changes and thereby rise to a new level in the music world.
What started out as a mere hobby in high school led to a successful career. Although this journey was filled with multiple obstacles, DJ Ice emerged as a renowned global DJ feueld by his passion and his belief in the depth of music.
The feeling of unity that music provides, according to DJ Ice, is incredibly therapeutic and extremely vital for people’s mental health – especially in this age where mental disorders are skyrocketing. Since the beginning of his career as a DJ, he has strived to generate a sensation among his listeners that reach deep into their hearts and instills a sense of belonging while also being able to express one’s own unique personality. The drive to pursue this is what lead DJ Ice to establish DJ Ice and Fresh Productions and Treehouse VHT (Vision, Hustle, Talent) music label. DJ Ice and Fresh Productions are considered to be one of the leading Indian DJ companies, most popular in the Midwest. It provides an extensive range of services including but not limited to DJ services, highlights, LED screens, clever lighting, floor sparks, custom monograms, etc.
DJ Ice aims to create a profound and lasting shift in the music sphere which is shaped by evolutions in the tools of the trade. He is highly influenced by Punjabi culture, which is evident in his compositions and is also the basis of his individuality. DJ Ice produced songs for numerous local artists throughout his career and eventually went on to manage his friend and fellow artist Mickey Singh. DJ Ice has a wide set of musical skills, as evidenced by his feature as a rapper on songs like Ho Gaya Pyar and Kali Behke. His first mix of Punjabi and English music, “Sanu Luteya,” featuring Mickey Singh, gained widespread popularity. DJ Ice has fed in the fluidity and shifts of the Punjabi music culture as noted in the urban songs he has produced, such as, Phone, Summer Love, Yaar Tera Lit, Pakki Gal, YTL Treemix, and Double Addi to name a few.
With his unique experience and skill set DJ Ice will continue to remain a powerful force in the constantly evolving music world.