In the heart of New Jersey, amidst the bustling streets, lies a sanctuary of beauty and artistry – Coco Glow.
Natalie Massaro’s journey began with a personal revelation. As a woman of curves, she discovered the power of airbrush tanning. Not just for a bronzed glow, but also for creating a sculpted, leaner appearance. A talented artist with dyslexia, Natalie saw a remarkable parallel between drawing and airbrush tanning – both requiring a keen eye and attention to detail. This natural ability became the cornerstone of her success.
Fueled by a desire to elevate the spray tan experience, Natalie started her mission in 2019. Living near the Jersey Shore, where orange tans were common, she wanted something different. With dreams of working on editorial shoots, she envisioned a safe and luxurious experience, like an extension of skincare and makeup. This would leave a healthy, natural-looking glow, perfect for the picky cameras of editorial photography. This vision inspired the name Coco Glow, hinting at the subtle radiance she aimed to achieve.
Natalie’s artistic approach to spray tan airbrushing sets her apart from her peers in the industry. Her vision goes beyond application and into creating customized works of art that enhance the natural beauty of her clients. With a keen eye for detail and a deep understanding of color theory, Natalie uses contouring techniques that leave her clientele feeling amazing in their own skin. To make someone feel comfortable in their skin is the best part of her day.
She carefully assesses skin tone, features, and desired outcome. Natalie sculpts the body with light and shadow, creating a tan that enhances natural beauty in a way that is both elegant and flattering.
Her innovative use of color customization allows her to tailor each spray tan to the specific needs of any event. Whether it’s achieving a sun-kissed glow for a beach-themed editorial shoot or creating a luminous look for a high-fashion editorial. Whether you’re a dancer needing a natural glow for your next competition, or a bodybuilder wanting a deeper tan to show off your muscles. Capturing the attention and admiration of industry professionals and clients alike.
Natalie’s journey from a walk-in closet to a thriving business is a lesson in perseverance and dedication. With nothing but her artistic talent and a passion for helping others feel confident, she transformed her closet into a tanning booth and the rest is history.
This dedication extends far beyond her own success. During the COVID-19 crisis, Natalie showed compassion and leadership by “adopting” four hundred nurses nationwide, sending them supplies and even helping them find apartments. These nurses, touched by her generosity, later returned to Coco Glow for their wedding tans – a beautiful testament to the human connection she creates.
The first in her family to go to college, Natalie’s path wasn’t always easy. Overcoming dyslexia to earn not just a bachelor’s degree but a master’s degree as well instilled in her a strong work ethic and a unique way of approaching challenges. While her initial career path leaned towards law (political science major), her creative spirit couldn’t be contained within an office. Inspired by her immigrant parents’ hard work and sacrifice, Natalie embraced the entrepreneurial path, carving her own path to success in the beauty industry.
Visit Coco Glow in New Jersey or explore their services online to discover why Natalie Massaro is a trusted name in beauty and entrepreneurship. Remember, Natalie’s motto is “always find your why.” Let Coco Glow help you find yours and leave feeling radiant from the inside out.
Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.