As humans, we have a fundamental motivation to be a part of social groups.
This inherent need to be a part of something bigger than ourselves is seen throughout history and is so strong that we’ve dedicated a word for it: belongingness.
The dictionary defines belongingness as a human emotional necessity. Whether with family, friends, or co-workers, we have a burning desire to fit in.
Nowadays, with the advancement of technology, it is easier than ever to connect with a community of like-minded individuals, giving people a chance to connect with meaningful communities they wouldn’t have the opportunity to offline.
According to a report from NYU’s The Governance Lab, Facebook Groups pull in a staggering amount of users every month, 1.8 billion, to be precise. Around 77% of participants say that their most important social organization now operates online, and more than half are in five groups or more.
Given this, if you are someone who desires to feel a strong sense of community, doing so online has never been easier. Virtual communities are thriving, despite the physical distance between members. No matter what you’re passionate about, no matter how obscure, there’s a group out there eager to share it with like-minded individuals who share the same interests.
Mila Tatyanina, who is now at the helm of Netherlands-based jewelry company Elfbeads discovered this herself after she connected with bead collectors online who were equally passionate about bead-making as she was. The intricate and delicate art of bead designs brought her together with fellow enthusiasts that opened up a world of possibilities.
As a mother of three, this was more than a hobby; it was a creative outlet that energized her. Whenever she would feel down, she gravitated back to the magic held by these charms. Her innate talent for creating beautifully handcrafted pieces quickly gathered attention as she started to make a name for herself in the industry. Backed by her peers, she decided to start her venture and built a brand that celebrated the whimsical nature of the pieces.
Her success in taking over the company from its previous owner is not only anchored around her passion but the community of collectors that cheered her every step of the way, some becoming loyal customers. As Elfbeads CEO, she leads the brand anchored on her love for bead making and design, coupled with a desire to create a real community of individuals who share the same interests.
“At Elfbeads, we believe that there’s magic in every piece that we create. Each one symbolizes whimsy, folklore, and beauty–all captured in the delicate craftsmanship. Our mission is to make the world a happier place by sharing this with others–one bead at a time,” says Mila.
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