A young Canadian digipreneur, Seth VanDaele has founded a one-of-its-kind digital marketing agency, Cormier Media in Manitoba, Canada. Mr. Seth along with the other co-founders Nicholas Cormier and Benjamin Cormier has brought over 135 different digital services under one roof.
After Cormier Media’s huge success, the young entrepreneur divulges the digital marketing trends in 2021:
Building Authentic Human Connections
Unlike the last decade, the human connection will turn out to be extremely essential. People will stop scrolling only if they find something which relates to their life or connects to their emotions instantly. Talking to your clients and creating authentic content out of it is the other way to boost human-centricity. Generic solutions simply won’t work now.
Mr. VanDaele finds peace in talking to people and helping the clients of Cormier Media. He says “My absolute favorite part about owning my own business is getting paid to talk to people and help them solve problems within their businesses”.
Creating Easy-To-Consume Content
55% (155 million) of the US population listens to a podcast in 2021 – up from 51% in 2019 (Infinite Dial 2021, Digital Media Consumer Behavior In America). Podcasts, audiobooks are the on-the-go contents. The easier it is for consuming, the more will be the consumers. It is quite evident that 2021 is more likely the year of podcasts. Give a boost to your business by introducing podcasts to your website and keep your eyes peeled on the other types of content too.
Stop Working The Pre-Covid Way
The pre-Covid marketing strategies were all about heavy keyword loading, generic content, producing content in bulk, to name a few. The new approach is all about people, connection, and personalization. It’s high time to redesign your marketing strategies to stand out in the new decade! And UGC is the smartest way to flourish.
Keep Following The Changing Trends
Trends are created by the people, and the technologies are merely peripheral to their choices. Digital marketing wasn’t a big thing just a decade ago but today, it’s an inevitable part of almost every citizen’s life who is blessed with technology. Many companies lost their existence just because they refused to come out of their cocoons of digital comfort.
Know what your audience needs, and give them what can give you high conversion rates. In 2021, Instagram reels will give you high conversion rates, and podcasts will get you exponential growth in your content engagement. But, this is not your limit keep exploring the digital world and never stop dreaming big!
5 Years From Now
Seth VanDaele has big dreams. He says- “My vision for the next 5 years is to own multiple different businesses and expand my brand into something that my family will be proud of. I plan on traveling the world and seeing the world through new eyes; the eyes of someone who has worked hard since day one to get here. I am excited to see what the future holds for me and showing the world what I am capable of doing”.