Entrepreneurship takes many different forms, and even more paths to success and growth. These days, anyone can be an entrepreneur, yet not everyone can be successful. Now, it is harder than ever, and at the same time easier than ever, to succeed with a unique and innovative business idea.
The secret? What differentiates between the successful and the unsuccessful entrepreneurs? Guidance. Mentors. A helping hand.
It’s a sad truth that you can have the most brilliant idea in the entire history of mankind, but if you don’t know how to sell it, and how to build your brand, then it’s just wasted potential.
This is where Barion McQueen steps in. Barion McQueen is a serial entrepreneur and the CEO and founder of PR and marketing agency The Brand Castle. Here, he tackles every aspect of growing a business, from optimizing a website for SEO, to preparing a slick social media campaign, even to building a solid personal brand.
With years of hands-on experience growing small businesses, as well as improving big, international companies (such as Pepsi or Adidas, just to name a couple), Barion gets where the young entrepreneur is coming from, and what this entrepreneur needs.
So… what exactly does a young entrepreneur need?
A strong brand. That is the first answer that comes to mind. Why? Because a strong brand makes you known to the public. And not just that, a personal brand attracts partners and investors.
Imagine you are going in for an important job interview, which you have a good chance of winning. But you go dressed in slacks and a torn T-shirt. When the interviewer sees you, he cannot concentrate on how perfect you would be for this job, because he keeps thinking how inappropriate your attire for the situation.
That is what personal branding is, but on a much bigger, all-encompassing scale. A personal branding expert like Barion creates a suit tailored to your specific sizes and needs. He shapes an outfit that fits you so well that the interviewer is in awe the second you walk into the room.
Now, instead of thinking how inappropriate you look, the interviewer is thinking how lucky they are that a distinguished gentleman or woman such as yourself has graced their humble office. That they would be lucky to get you.
The idea itself did not change. Your speech or expertise did not change. The only thing that did change was your appearance.
That is personal branding at work, that is what makes the difference between the young entrepreneur who succeeds and the one who fails.
How do I know all of this? I learned it from Barion McQueen. His every campaign and his every client, they all wear a fine, well-polished suit that makes all their best angles stand out, and all their imperfections magically fade.
The best part about an experienced branding expert, like Mr. McQueen, is that he is no regular tailor. He does not shrug if the initial suit does not fit you, but rather works tirelessly until you are both happy with the result.
Until the whole world can see what you and you alone can offer.