Nowadays, companies of any size can use social media to connect with potential and existing customers. If managed well, brands can build a loyal, committed following which will further open up opportunities for brand awareness, increased customer base, and promotion of the customer’s best interests.
In general, social media is a key factor in making the purchase decision. The more relevant followers you and your company have, the easier it will be to attract potential customers.
This is especially true for Instagram, which in recent years has become the most commonly used social media platform where businesses can promote their products and services. However, to make progress, the platform requires you to spend a lot of time and effort researching how to get organic Instagram followers in order to create a legitimate business. It is important to find reliable and effective methods so you can avoid bots and fake followers negatively impacting your business.
Here are some ways to promote your brand on social media and grow your follower base.
Use the right channels for your business
Time is money so make sure you do the best you can and only spend your time on platforms that are important to you and your target audience. In other words, if your customers don’t use Facebook, then you don’t have to be there.
Firstly, start by tracking your target audience and finding out what their interests are. Next, do some research on their demographics and see what social media channels they use and where they are most active. This will enable you to create content that is relevant and consistent with their needs.
Stay active, engaging, and social
In social media, it’s very important to be social. It’s worth knowing that social media channels are built up of algorithms that prioritize accounts that are active and engaging with relevant people. This means that the content of an active account will be more visible than the content of an account that is less active.
So, make sure to like, share and comment. Your followers and potential customers want to be seen and acknowledged. If they feel they are heard, they will more likely promote your business, bringing in new followers for your brand. This is the key to success, so if you do not have time to stay active on your platforms, you should know that you won’t be getting all the benefits from them either.
Post regular and relevant content
When opening accounts on social media, you should think about whether your images and videos represent your company’s core values, and then fit them into your social media feeds. Content that is authentic and current generates more engagement than images of products purchased.
The truth is managing a successful account takes time and creativity. So, make sure to have a plan in place and consider the content you would like to publish.
And also, do it often. It is best to post once per day, but it is important that your content is really good and relevant to keep your followers interested. Make sure the content encourages conversation, which will allow your followers to ask questions, get tips, and ask for advice. This will give your content a higher priority in the algorithms of the platforms.
Test trends
Social media trends can give your business a boost along the way. You can test to determine if a particular trend is right for you and your company. Nowadays, trends like Reels, live broadcasts, and Stories are given more importance than images. Also, don’t forget hashtags. Although it might seem unbelievable, hashtags can lead to more followers and ultimately more customers.
To succeed with social media, you should stay active as much as possible. Because this takes lots of time and effort, you might want to consider having an outside party manage your social media channels if you or someone at work doesn’t have the time.
This way you will allow a professional to do the job for you so you don’t waste your time on things that won’t help your brand or generate profit. They will know which strategies to use to advertise your business on social media, increase your followers and boost sales. The combination of investing in paid advertising and running engaging accounts is regarded as the key to success.
Final thoughts
Using the right social media channels, sharing relevant content, and following the latest trends can greatly benefit your business and help you organically increase your social media followers. In case you need help along the way, follow the tips from our post to increase your authentic followers.