Social media platforms have become the best place to engage, connect, and build relationships with your target audience. Consumers who love a brand follow them on social media. Moreover, 90% of people buy from brands that they follow on social media. One of the ways that brands increase their awareness is by creating trends. For instance, Australia’s youngest millionaires Fotios Tsiouklas and Alan Gokoglu used a mango emoji trend to promote their nightclub in Melbourne (Mango Fridays). On that very day, 500 users in Melbourne posted a mango emoji at 5 pm on their status/newsfeed. The mango emoji went viral through word of mouth with everyone wondering why it was plastered all over Facebook. When the official launch flyer went live 2 hours later, it created an insane buzz which led to the nightclub being sold out every single week for close to a year.
How do you start a trend on social media? We asked Alan and Fotios, Australia’s youngest self made millionaires, for tips on how to create trends on social media.
How To Create Trends
Do you want to get people talking about your brand on social media? If you do, then you need to create content that will trend. Creating a trend is not a complex endeavor, and if you get it right, you will have people regularly talking about your brand. A social media trend benefits your business as it helps you stand out from your competitors. Moreover, it helps you get into the mind of your target audience.
There is no denying that the human mind is a complex system that’s capable of wonderful things. Yet one thing about the human mind is that it can be triggered, and when you do that, you can influence behavior. For example, in mid-1997, when Nasa landed a space rocket on Mars, the sales of Mars Chocolate significantly increased without any form of marketing. People’s mental processes connected the Nasa Mars landing with the chocolate bar. This principle applies when creating a trend. You need to create content that acts as a social trigger. When your target audience sees your content, they are inspired to engage with your brand and purchase from you.
Creating trends requires you to have a deep understanding of your audience. You need to understand:
- What matters to your audience?
- Which platform are they spending most of their time on?
- What content do they consume?
Alan and Fotios state that you can create a trend that counteracts social media noise when you understand your audience. The two young entrepreneurs have been in business since they were in grade 7. So far, they have managed to build 8 SaaS businesses and scale their operations to multi-million dollars. One of the SaaS businesses they created was TikToks.com which is the first TikTok growth service. The two were already multi-millionaires by 18 years old, and if there’s one thing they know how to do, it is to trend.
Fotios and Alan have worked with celebrities, such as Blac Chyna, Supreme Patty, XXXTENTACION, and YBN Nahmir on building mobile apps and using their trending songs to get them to over 250,000 downloads in 24 hours. Furthermore, they have helped thousands of businesses to trend on social media. The two entrepreneurs have helped celebrities reach millions of people through their videos. Also, they have worked with their clients to help them use their content to create funnels. Fotios and Alan state that the best way to create trends is to evoke emotions. You create content that triggers your target audience’s emotions and gets them to share your content with friends and family.
You can use Influencers to make your content go viral. 82% of customers look at micro-influencers for product recommendation. When you partner with a micro-influencer, you provide social proof that helps people trust your brand and engage with it quickly.
Fotios and Alan have the talent for not only coming up with trends but also identifying online assets that are likely to trend. For example, the two purchased the TikToks.com domain six months before TikTok became a social media craze. They bought the domain for $2000 from GoDaddy, and within weeks after purchase, the domain name was valued at $145,000USD. To eliminate competition, they purchased almost every TikTok growth domain variation to ensure no one can compete in Google Ranks.
Another example of a SaaS platform they offer which focuses on providing their customers with trends is Fotios and Alan’s recent product with thousands of users, Instaboom.io. This is a platform that helps businesses trend on Instagram using hashtags. 89% of marketers cite Instagram as the most important social media channel for marketing. Thanks to Instaboom.io, you can create a social media trend on Instagram by getting customized hashtags. Fotios and Alan love helping businesses scale up their performance and have done so across 8 software platforms they’ve developed which encapsulate a total of close to 20,000 clients.
As such, Instaboom.io is one of the ways that they help companies achieve their marketing goals. But if you want more than creating trends online, you can check out their website here to find out more about their services.