As the price of luxury watches climb steadily out of reach for everyone but the ultra-rich, a new name in horology surfaces to change that. Aventi brings the holy grail of watches, the tourbillon, down to a price that is less than one tenth of the common “entry level” pieces, offered by its high-end competitors. All without sacrificing quality or precision.
Aventi’s premier collection, the A-10, draws obvious inspiration from another sector of luxury: the supercar. With its curves and lines, the design mimics the aerodynamic body of a Ferrari or Lamborghini. Taking a glance at the materials used in engineering, you might think you were reading the composition of today’s high-performance, sports cars as well.
The case is constructed of titanium, sought after for its highest strength to weight ratio among metals. This keeps the timepiece lightweight yet durable.
The sapphire crystal face is rated at 99.9996% purity, formed in a highly controlled lab, to eliminate the flaws and irregularities of its natural counterpart.
The “engine” of this superwatch features a gravity-defying tourbillon with 25 jewels and an impressive 72 hours power reserve.
Cerakote, a multi-step ceramic coating protects and enables colors that have never been seen before. And at last, the final detail, hands, markers and case edges are generously filled with Swiss Super-LumiNova, a watch lume that is ten times brighter than commonly used lumes.
Aventi’s flagship timepiece, the Aventi Pure Sapphire Crystal Edition, introduces the world’s most complicated sapphire crystal case. With 68 faces and 114 edges, each sapphire crystal case requires over 100 hours of manual-polishing to reach perfection.
Premium materials aren’t the only boasts setting Aventi apart from the masses. Their approach to designing, engineering, production, even their core business model flies in the face of traditional watchmakers.
If you’re searching for the address of Aventi’s offices, you won’t find one. The avant-garde company has taken full advantage of today’s technology and built a company that is completely remote.
“Offices and buildings create hard geographical limitations. I didn’t want that for my business model. I wanted to be free to hire the best from around the world,” Hannu Siren, CEO of Aventi, explains, “Building and maintenance fees, additional non-mission-critical staff, those are things that can disproportionately drain a business’ cash flow. I’d rather put that money towards research and development, better materials, and offering an overall superior product.”
This flexibility comes with a high demand for precise communication. His team relies on custom-made systems and processes to remain incredibly effective. It’s a business model that Hannu has developed and refined with several seven figure businesses.
“The ability to scale up or scale down a team 100% remotely makes us incredibly effective” he continues, “We were able to solve unique problems by sourcing incredible talent from diverse parts of the world, which would be impossible with a fixed office.”
This lends flexibility within the team that is hard to achieve otherwise. A crucial aspect when engineering a product that offers features that have never been done before, like Aventi’s 100% sapphire crystal case, with its 68 faces and 114 edges.
The angles involved to achieve the supercar design of Aventi, created a particular challenge. The very qualities that make sapphire crystal so enviable, also make it difficult to get right. The Mohs scale rates sapphire crystal at 9, the only substance rated higher is the diamond itself. The rigidity of sapphire crystal made it extremely difficult to shape into the intricate design of Aventi’s case.
Hundreds of hours were lost as ten solid blocks of sapphire crystal were destroyed in original attempts to cut the case’s intricate design. Rather than giving up on the concept, the Aventi team made the call to hire help to solve this problem.
“We were able to work with many different talented individuals without paying the costs associated with the traditional hiring process and because of this we were able to quickly come up with very unique solutions that further cut costs and time for development.”
“We tried to build this superwatch the traditional way. We searched for partners in Switzerland but quickly discovered they simply were stuck in tradition. We weren’t able to use our own suppliers of raw materials to cut costs, we weren’t able to use our own members to work with their teams. Switzerland is great for something predictable but our DNA is completely unique.”
Aventi is built from raw materials from all around the globe. The titanium version features cerakote made in the USA which is precisely coated by their partners in Japan. Their Hong Kong based movement manufacturer PTS resources is partnered with ISO 9000 certified Hangzhou watch Co. “All partnerships have been pushed to the highest quality standard. We have worked with them to explore new solutions to innovate not invent. We have all been part of something that is truly a world class achievement and it is because they all believed in our vision.”
The results are nothing short of breathtaking. Watching the powerfully oscillating mechanisms of the tourbillon through its sapphire crystal is much like witnessing the raw power of a sports car engine.
Simply put, the Aventi superwatch is like strapping a V12 to your wrist.
Normally full sapphire tourbillon watch can range from $500,000 for Bell & Ross BR-X1 Chronograph Tourbillon $500,000 and Richard Mille’s RM 56-02 for around $2.2 Million,
Aventi’s Pure Sapphire Crystal Edition will retail for a shocking $4999 and at a special price only for the launch via their crowdfunding campaign.
Waitlists for watches of this caliber can exceed seven years. By supporting Aventi’s crowdfunding campaign you can own this superwatch much sooner and for a lot less. For more information, go to www.aventiwatch.com.