The inclusion of technology in sports has been prolific, fast-paced, and lucrative for teams and leagues around the globe. Tech advancements have enhanced the scope of sporting events and elevated the experience for audiences worldwide. Moreover, the use case of technology in sports shows implications of massive revenue generation while simultaneously providing a constant stream of entertainment. Angelina Lawton, who was formerly with the NHL’s Tampa Bay Lightning as the SVP of Corporate Communications before founding her own sports technology organization, shares her take on the evolution of Sports-Tech and what it means for the future.
“The sports industry was cautious in adopting tech innovations in the early years. People are always surprised to hear how resistant to change some of the most iconic teams in sports once were. However, it is growing exponentially now, and teams are recognizing the importance of their digital footprint,” observes Angelina Lawton. Before 2020, sports tech mostly referred to the existence of media platforms, sports, data & analytics software, and biometrics.
Cut to 2021, the global sports technology market drove $12.7 billion in revenue, and it may grow at a CAGR of 19.6% from 2022 to 2030. The rise of 5G, digital collectibles, NFTs, and immersive metaverse environments guarantee augmented sports experiences, and this has only expanded the opportunity for the sports technology market. The pandemic also ushered in a new attitude toward remote selling and engaging the modern fan from their home – with teams turning to solutions like DIGIDECK to connect to their audience from any device, anywhere.
“Technology is the key to unlocking the future of fan & partner experiences. We are just seeing the beginning of a true digital evolution. ,” says Angelina Lawton.
Angelina Lawton is a passionate sports tech entrepreneur. She is the Founder and CEO of DIGIDECK by Sportsdigita, which specializes in driving revenue streams for sports organizations and businesses by leveraging cloud-based presentations.
Angelina Lawton knows the importance of presentations that drive revenue to any initiative or project. “The momentum has never been better now for more and more clubs and leagues to embrace technology.” shares Angelina.
While Virtual Reality (VR), Augmented Reality (AR), etc, are becoming the watchword for immersive fan/client experiences, DIGIDECK brings interactive sales experiences with customization to every conversation. By building a visually stimulating experience, you are also building brand loyalty among your investors, clientele, and fans season after season.