The body-positive movement made a wave in the fashion industry. Before that, the only way to do fashion was to be fit. But now the industry is becoming more inclusive. However, that is not the case with the male fashion industry. However, few models are bringing about a change in the industry. Big Joo aka Abuka Onuegbu Jonathan is a 35-Year-old Austrian model who is disrupting the fashion industry with his modeling career.
When he was a kid, Abuka was interested and fascinated by fashion. He was curious about how he could be a part of the industry. Soon, he trained himself on how to do the ramp walk, style his clothes and be a model. His passion made him successful.
Even though there was a moment in his life where he doubted whether he could be a model or not. He did not shrink back. Abuka has been an advocate of the body positive movement. He has always been supportive of fashion no matter the size.
Abuka or Big Joo is well known for his unique fashion sense and his body positivity. He has brought about a welcome change in the industry. Because of the amazing style he has received compliments and applause from many celebrities, fashion designers, and fellow models.
While working Big Joo likes to take risks. He does not shy away from trying new things which is the cardinal rule of fashion. Abuka has been the ambassador for many brands inside and outside Austria. His rising fame has allowed him to travel more around the world and become international.